While it is true that the ready availability of information on the web has catalysed the development of many a keen mind, it has also given rise to a steady decline in articulation across the board. Those whom previously may have fallen by the wayside, due to a distinct lack of quality in their work, have been given a platform by which they can saturate their chosen markets, without the hindrance of personal reflection and/or learning curves.
As creative professionals, we no longer need to study our chosen subjects in order to develop an unspoken understanding of our field. Instead, if something comes up that we don’t understand, we can open a browser and look it up - or, if we don’t want to make that sort of commitment to our craft, we can simply start a thread on a social media platform and let others do the legwork for us. The same rules also apply to those under a course of study. A subject or technique is briefly discussed before subsequently becoming the go-to until the next is introduced to the individuals (of which there are many).
Though it’s very easy to be cynical in a society which is (increasingly) cut-throat at best, the important thing is to figure out the issues at play and to set about incurring change. Even if it’s only on a personal basis. As creatives trying to develop our skills and to forge a path for ourselves in an increasingly difficult working environment, we must strive towards excellence. In the age of availability, we are told that the hustle is more important than quality of work, and this, is a integral part of the problem we all face.
We must focus on our artistic integrity, while nurturing our own creative development. We must stoke the fires of productivity in order to compete, yes, but we must also place an unwavering value upon our work without the incessant need for ‘content’ clouding our collective judgement. We must resist crossing the threshold unto falsity in order to meet targets and instead rely upon our skills to get the job done to the highest standard possible at that point in our development. We must never give in to the pressures of the modern age, wherein beautiful works of creative expression are nullified within seconds.
In order to truly forge a path for ourselves in the modern age we must look at our working environments with a cynical eye. Social media, online profiling, marketing & all of the modernistic tropes are simply tools by which we may solidify our place in the world. Without a well planned and critical approach we are doomed to fall by the wayside, leaving nothing behind to account for our endeavours. No matter what you are trying to do, you must first consider how your output will benefit your growth. Nurture your efforts and allow them to bear fruit. Strive to reduce the dross in which you will become consumed and allow yourself to operate on a level which is both conducive to your own personal targets and to those around you.