ICM (or Intentional Camera Movement) is a creative shooting style wherein movement is introduced to an exposure whilst the shutter is open to create abstract pieces or to add a bit of movement to an otherwise flat & lifeless scene. It’s a really fun technique to experiment with & the results can be jaw dropping once you know what you are looking for in an exposure.Read More
Business Portraiture. There’s a fine line between what is & isn’t acceptable as a professional headshot - especially in the corporate world. One must observe power dynamics within the operational hierarchy, taking great care to ensure that the director is well defined from the workforce. When it comes to small businesses though, a much more creative approach is often the key to differentiating your subject from the pack - albeit subtly.
I’ve learned that there is much more to business portraiture than simply meeting a client & shooting photographs with some nice lighting. As a very creative & philosophical individual, I have to check that my direction meets the need of the client rather than fulfilling some artistic vision that I may have. I strongly believe that headshots & portraiture are entirely dependent on a clients unique personality from the offset. It is my duty to observe how much of this personality should shine through in the finished photographs.
By way of example, I was recently commissioned to make photographs for Heather Thomson, ND; a medical professional & naturopath based in Prestwick, Ayrshire. Heather wanted professional, yet informal, portraits that would convey her character to prospective clients. We met on Prestwick beach, the weather was rather bleak with a storm blowing in from the West. We chatted whilst I shot some nice locational portraits, getting to know each other a bit better before we escaped the storm for the shelter of her clinic where the real work would be done.
Heathers personality was professional, but she is a very funny & warm individual, so I wanted to make photographs that balanced this nicely. I set up some lighting, bouncing a speed light from the rear wall for some fill-light & using a softbox to light Heather, casting a very subtle shadow for a bit of definition. I opted not to pose my subject, instead capturing exposures as we made jokes & discussing things like acupuncture, ‘cupping’ (a traditional Chinese method which sounds a bit strange) & Chi. I made sure to show Heather what I had captured so as to reaffirm any sense of doubt as the session progressed - once we felt that we had captured the best we finished up & headed home.
The most important factor within this particular shoot was the confidence that we shared due to our meeting on the beach. While Heather was able to grow comfortable with me, I was able to determine the characteristics that I felt would benefit her portraits & express her personality to prospective clients across social media & on her website.
I delivered my work within the timeframe that I’d predetermined & Heather was over the moon - no edits!
Visit Heather’s site for more information at;
I recently shared the following photograph on my Facebook page as a bit of an experiment & I was taken by surprise when one of my followers left the wonderful poem below in the comments field. I am honoured that a piece of my work has inspired someone else to create something & that they were compelled to compose a poem based on their experience of my output!
[The photograph itself was an experimental street fashion shot for Glasgow based fashion label Social Recluse.]
"Hint of Light"
There in the shadows wry,
smile on his lips, the frame
was denied me, disguised
identity, memory digs.
High brow raised eyebrow
gave out no hint, tshirt now
shapeless of the light just
With no greater knowledge
of the shadowy shape I
stepped in the shadows
resigned to my fate.
Poem Written by Kit Duddy for The Eye of God Photography. You can follow Kit and read more of his wonderful prose in the following link;
While it is true that the ready availability of information on the web has catalysed the development of many a keen mind, it has also given rise to a steady decline in articulation across the board. Those whom previously may have fallen by the wayside, due to a distinct lack of quality in their work, have been given a platform by which they can saturate their chosen markets, without the hindrance of personal reflection and/or learning curves.
As creative professionals, we no longer need to study our chosen subjects in order to develop an unspoken understanding of our field. Instead, if something comes up that we don’t understand, we can open a browser and look it up - or, if we don’t want to make that sort of commitment to our craft, we can simply start a thread on a social media platform and let others do the legwork for us. The same rules also apply to those under a course of study. A subject or technique is briefly discussed before subsequently becoming the go-to until the next is introduced to the individuals (of which there are many).
Though it’s very easy to be cynical in a society which is (increasingly) cut-throat at best, the important thing is to figure out the issues at play and to set about incurring change. Even if it’s only on a personal basis. As creatives trying to develop our skills and to forge a path for ourselves in an increasingly difficult working environment, we must strive towards excellence. In the age of availability, we are told that the hustle is more important than quality of work, and this, is a integral part of the problem we all face.
We must focus on our artistic integrity, while nurturing our own creative development. We must stoke the fires of productivity in order to compete, yes, but we must also place an unwavering value upon our work without the incessant need for ‘content’ clouding our collective judgement. We must resist crossing the threshold unto falsity in order to meet targets and instead rely upon our skills to get the job done to the highest standard possible at that point in our development. We must never give in to the pressures of the modern age, wherein beautiful works of creative expression are nullified within seconds.
In order to truly forge a path for ourselves in the modern age we must look at our working environments with a cynical eye. Social media, online profiling, marketing & all of the modernistic tropes are simply tools by which we may solidify our place in the world. Without a well planned and critical approach we are doomed to fall by the wayside, leaving nothing behind to account for our endeavours. No matter what you are trying to do, you must first consider how your output will benefit your growth. Nurture your efforts and allow them to bear fruit. Strive to reduce the dross in which you will become consumed and allow yourself to operate on a level which is both conducive to your own personal targets and to those around you.